The operator-led consulting firm

We build what others only advise.

We are operators, not advisors. We arrive with a clean slate, find the real problem, and build the solution. Then we stay until it works.

Start a conversation See what we have delivered

24Mannual visits we grew

450+retail stores we kept running

$32Macquisition we consolidated

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Brands we’ve delivered for

CARLTON JONES

The operator difference

We have run it.

We start from your situation, not a playbook, and we stay on the hook for the result. Senior operators who have built and run what we advise on: stores, platforms, product lines, AI in production. We find the real problem with you, build the fix, and stay until it works.

Your answer is built from your floor, your numbers and your team, and we are still there when it ships.

Your situation · Built with you · On the hook

What we haveDelivered

Real engagements. Real numbers. Names held while agreements stand. See all the proof →

Four numbers we would put in front of any board: a national switchover with zero lost sales, in-store technology running in ten countries, a client outgrowing their entire previous year in a quarter, and the agent fleet that lets us build at this speed.

National rollout29stores switched over in a day, no lost sales

In-store retail tech150+stores live with the tech we built

SEO, SEA & GEO+150%revenue in 3 months vs all of last year

AI-accelerated delivery100+AI agents we run to build faster

The board

The names behind the numbers.

Our board. The operators who lead every engagement and do the work with you, not a layer above it. No juniors, no pyramid, no handoffs. Behind them, a dedicated build team.

Jérôme Mottas

Founder · product & transformation

Hervé Laengel

Commercial Strategy, Customer Experience & Concept Development

Also on the board

Platform reliability at scale

In-store retail-tech

Group finance & value creation

Working with clients across the United States, Switzerland, Sweden and France. Headquartered in Switzerland.

Work with these operators Meet the full board

What we do

Two ways in. One standard.

Transform

When the business, the product, or the operating model has to change, and the change has to stick. We have sat in these seats. We take it past the deck, all the way to a result you can defend to your board.

Operating model and product strategy
Retail-tech and in-store commerce
Store concept and in-store experience
Customer experience and journey design
AI and automation adoption
Market entry and greenfield builds
Change adoption and last-mile delivery

Hub Map The Connected Floor The Selling Floor

Build & be found

We build the product or platform, then make sure the market, and the AI that now answers for it, can find you. In 2026, shipping is only half the job. Being found by the machines is the other half.

Product and e-commerce platforms
Platform run and reliability at scale
SEO, SEA and GEO (AI search)
Content and authority engine

Be the Answer The Connected Floor

Who we work with

Built for the people who carry the result.

From founder-led scaleups to global groups. The filter is the problem and the person who owns it, not the size of the company.

Private-equity-backed companies

Portfolio companies on a value-creation clock, and the operating partners who answer for the number.

Scaleups & founders

Founder-led companies past product-market fit that need to ship faster than they can hire.

Retail & commerce

Brands and operators turning strategy into shipped product, in-store and online.

Operators-turned-founders

People who built their own thing and want operators beside them, not advisors above them.

Startups

Early teams building their first product, who want operators beside them from the start. The door is open.

See who we work with

How we work · The FOCAL method

We start from your problem, not a playbook.

We arrive with a clean slate and own the outcome, not a template billed by the hour.

F
Find
No template, no pre-baked answer. We arrive with nothing assumed, and refuse to solve the problem in the brief until we have found the real one.
O
On the floor
We do not study it from a deck. We go and live it, on the floor and inside the operation, until we understand it deeper than the brief ever could.
C
Craft
We shape the smallest change that moves the number that matters, and the plan to actually ship it.
A
Assemble
Operators with an AI-accelerated build team behind them. We build the product, not a deck, at a speed cabinets can't match.
L
Land
We stay until the organisation adopts it and it works. Adoption, not launch.

Talk through your situation See the full FOCAL method

Thinking

Field notes from the work.

All thinking

FAQ

Questions, answered straight.

What is the FOCAL method?

FOCAL is how we work: Find the real problem, get On the floor and live it, Craft the change, Assemble it with an AI-accelerated build team, and Land it until the organisation adopts it. Operators run every step.

How is The 34 Group different from a consulting firm?

We are operators, not advisors. Consulting firms arrive with a template and a deck, then leave the building to you. We arrive with a clean slate, build the solution ourselves, and stay on the hook until it works.

Do you build, or just advise?

We build. Product, platforms, in-store retail technology, and the search and AI visibility around them. Advice without a shipped result is not what we sell.

What does operator-led mean?

Every engagement is led by senior operators who have run the businesses you are running, not junior analysts. No pyramid, no handoffs. Behind them, a dedicated build team.

How does an engagement start?

It starts small. A working session on your real problem, with the operators who would deliver it. No deck, no gate, no commitment.

The invitation

Let’s talk about your situation.

Start small. A working session on your real problem, with the operators who would deliver it. No deck, no gate, no commitment. We will tell you straight what we see, and whether we are the right ones to fix it.

Start a conversation office@the34group.com