The Connected Floor
Make the floor sell as hard as the website.
Most commerce still happens in a physical store, running on technology a decade behind the website. We build the systems that make the floor sell, and we have shipped them at scale.
The floor is retail’s last unoptimized surface.
E-commerce has been measured, tested and rebuilt for twenty years. The store floor, where most of the money still changes hands, runs on paper, guesswork and systems no one owns. That is the gap. It is also where an operator who has actually run the floor can move a number a consultant never sees.
The technology is one layer of the floor. How the store is laid out, staged and walked is the other: that is The Selling Floor. Most firms do one. We do the whole floor.
What The Connected Floor builds
- Digital price tags and shelf-edge. Pricing in seconds, not days.
- Pick-to-light and fulfillment. The in-store logistics that make omnichannel work on the floor.
- In-store and QR commerce. Turning the shelf, the aisle and the phone into a place to transact.
- Live floor data. Signals and tools that let staff act in the moment, not after the report.
We have shipped this, at scale.
In-store technology we built is live in 150+ stores across ten countries. We switched 29 stores to a new system in a single day with no lost sales. We reframed a paper-savings project into a data, geo-location and supply-chain platform now live in 150+ stores across 10 countries. And we kept mission-critical store systems live across 450+ stores. Real floors, real numbers.
Questions, answered straight.
What is in-store retail technology?
The systems that run the physical store: digital price tags and electronic shelf labels, pick-to-light, in-store and QR commerce, and the live data that lets staff act. The Connected Floor is our operator-led program for building and shipping it.
What does The Connected Floor include?
Digital price-tag and shelf-edge platforms, pick-to-light and fulfillment, in-store and QR commerce, and floor-level data and operations tools. We build what your in-house team cannot staff and a strategy firm will not ship.
How is this different from a systems integrator?
An integrator installs what you specify. We are operators who have run the floor and shipped this tech across 150+ stores. We find what actually moves the number, build it, and stay until staff and customers use it.
How does it relate to The Selling Floor?
They are the two layers of the same floor. The Connected Floor is the technology that runs the store. The Selling Floor is the human experience, the concept, layout and staging, that makes it sell. Most firms do one. We do both.
Walk us through your floor.
No deck, no gate. A working session on your in-store opportunity, with the operators who would build it.