The34group

Proof

Real engagements. Real numbers.

We lead with what a buyer needs to trust us, not what impresses us. For every result, the decision we took and the numbers it produced. Some are named engagements with references under NDA; some are the track record our operators built inside IKEA; a few stay unnamed while agreements stand.

Brands we’ve delivered for

  • CARLTON JONES

What our operators built inside IKEA.

IKEA · Digital Price Tags

A price-tag platform, live in 150+ stores across 10 countries

The decision

Internally it was being sold as paper-and-ink savings. We refused that framing and rebuilt the case as a data, geo-location and supply-chain platform, then secured a €200K pilot budget from the CFO and shipped the first store in two days.

The numbers

Price changes cut from 5 minutes to 20 seconds, full-store updates from a week to 5 minutes. Pilot live in 2 days at the New York Queens store. Now live in 150+ stores across 10 countries.

Read the case
IKEA · La Madeleine, Paris · crisis turnaround

A store bleeding €100K a week, turned to +€3M a year

The decision

This was not a roadmap project, it was an emergency. The store was losing around €100K a week to network outages. We stopped the bleeding first, moved the infrastructure onto dual physical servers and renegotiated in-store mobile coverage with the carriers, then used the same intervention to lift the store, redesigning the layout on top.

The numbers

Network downtime down 95%, 99.9% uptime, +€3M annual revenue, foot traffic +20%, Google rating up from 3.2 to 3.6 stars.

Read the case
IKEA · national rollout

29 stores switched in a day, zero revenue lost

The decision

Rather than stagger the risk over months, we ran a single-date national system changeover across 29 stores, a quarter of national turnover, backed by a ten-year service guarantee.

The numbers

Zero downtime, zero lost sales, on the day.

IKEA · platform reliability, US

450+ mission-critical stores, kept live

The decision

We owned the reliability of the core store platform, ran a phased migration of around 400 stores, and stood up live disaster recovery the day a store lost its server room.

The numbers

450+ stores kept live, around 400 migrated, full recovery with no extended outage.

IKEA · in-store retail tech

150+ stores live with the tech we built

The decision

The business case had failed four separate times. We bundled the use cases, electronic shelf labels, pick-to-light and QR commerce, into one, which finally cleared the ROI bar, then shipped and drove adoption.

The numbers

Live in 150+ stores across ten countries.

More results, names held.

Acquisition finance · name held

$32M acquisition, consolidated clean

The decision

We took the accounting for a leveraged step-acquisition across multiple entities and currencies, goodwill, debt and a change of ownership, and consolidated it under IFRS.

The numbers

$32M deal, multi-entity, multi-currency, IFRS, done right.

Adoption · name held

A one-month support backlog, cleared to two hours

The decision

We did not buy new tooling. We fixed it with ownership and team spirit, the unglamorous adoption work most firms skip once the launch photo is taken.

The numbers

Backlog cut from one month to two hours. Adoption, not launch.

Questions, answered straight.

Why is IKEA shown as a track record, not a client?

Because that is the truth. Our operators built those results over careers inside IKEA, from the shop floor to the global portfolio. We name it because it is real and it is ours, but we will not dress career pedigree up as a Three Four client engagement. The named engagements above (Nike, Salomon, Lagrace) are the firm's own client work.

Are these numbers real?

Yes. Every figure is a result the people now in the firm produced, principal-confirmed. Where a number is a projection rather than banked cash, we say so plainly.

Can you do this for my company?

If the problem is in our lane, transformation, retail-tech, e-commerce, AI adoption, or search and GEO, almost certainly. Start with a FOCAL Diagnostic and we will tell you straight whether we are the right ones.

Want the version with the names?

Under NDA, we will walk you through the named engagements behind these numbers, with references, and whether we can do the same for you.