The Selling Floor
A cluttered store loses sales it never sees.
Confused circulation, products that do not sell themselves, a customer who walks out with less than they came for. We have spent careers turning that around on the floor: the layout, the staging and the path that make a store sell.
The store is talking. Most are saying the wrong thing.
A physical store is a sentence the customer reads with their feet. When the circulation is unclear, the zones are flat and the products are stacked instead of staged, that sentence says “leave.” The lost basket never shows up in a report, because the customer who could not find it simply did not buy it. That is the gap an operator who has run the floor can close.
What The Selling Floor does
- Point-of-sale audit. We walk your floor as a customer, map the journey from door to basket, and find where the sale leaks out.
- Concept and layout. Circulation, hot and cold zones, staging, signage and ambiance, rebuilt around how people actually shop.
- Implementation with your team. Not a report. We work the floor with your store staff and leave simple tools, including the “idea box” method we grew inside IKEA.
- Team coaching. The floor keeps selling after we leave, because your people learn to think like the customer.
We have built the floors, not just advised on them.
Our operators built a country’s first IKEA store from the ground up, rolled new store concepts across more than thirty centres, and ranked a store first in its market. After one store reconcept, foot traffic rose 20%. This is IKEA-grown operator pedigree, not a client engagement, and it is the experience we now bring to your floor.
The Selling Floor is the human layer of the store. The technology layer is The Connected Floor. Most firms do one. We do the whole floor.
Questions, answered straight.
What is store-concept and in-store experience consulting?
It is the work that makes a physical store sell more without changing the product: how the store is laid out, how customers move through it, where the eye lands, how products are staged, and how the team keeps it sharp. The Selling Floor is our operator-led program for diagnosing and fixing it.
What does The Selling Floor include?
A point-of-sale audit of the real customer journey, a concept and layout that fixes circulation and hot and cold zones, hands-on implementation with your store team, and coaching so the floor keeps selling after we leave. Pricing is scoped to your situation, never off a card.
How is this different from a design or merchandising agency?
An agency hands you a plan. We are operators who have built, run and rolled out stores, including a country's first IKEA, and ranked a store first in its market. We diagnose what is costing you sales, fix it on the floor with your people, and stay until it holds.
How does it relate to The Connected Floor?
They are the two layers of the same floor. The Connected Floor is the technology that runs the store. The Selling Floor is the human experience that makes it sell. Most firms do one. We do both.
Walk us through your floor.
No deck, no gate. A working session on your store, with the operators who would fix it. Or start with a scoped FOCAL Diagnostic.