Founder & CEO
Jérôme Mottas.
Our founder did not arrive in consulting through a case interview. He arrived through the shop floor, and he kept the floor's habit: if it does not work in the real world, it does not count.
From the floor to the product.
Jérôme started at IKEA on the shop floor and spent twelve years working up to a global product portfolio: digital price tags he took from pilot to 150+ stores across 10 countries, augmented-reality store formats, a city-format store that paid back in two months. Then he went where the hardest problems were, leading product and transformation engagements for a global sportswear leader, an outdoor brand, and one of France's largest financial marketplaces.
He founded Three Four, the firm behind The 34 Group, in 2021, on one conviction: the companies advising on transformation have rarely built one. Through it he has led product and transformation engagements for a global sportswear leader, an outdoor brand and one of France's largest financial marketplaces, assembling a bench of operators who build, and putting the firm on the hook for results, not recommendations.
Opening doors.
Three Four is a Black-owned firm. Our founder is a Black entrepreneur, born in Morges and based in Lutry, and the majority of our board is Black. We do not lead with this, our work leads, but we will not hide it either, because visibility is exactly what too many Black-owned businesses are denied.
That is why the firm is committing part of its diagnostic capacity to Black-owned commerce and retail businesses, the same rigor we bring to a global brand, applied to companies the big firms never call back. The first engagements come first; the program page will follow the proof, not precede it.
I know what a closed door looks like from both sides. I built my way through mine, from the shop floor to the boardroom, and I intend for this firm to hold doors open behind it. If you run a Black-owned business and you are carrying a real problem, bring it to us.Jérôme Mottas, founder & CEO
Talk to the founder's firm.
Jérôme writes under Thinking and is on LinkedIn. For the firm, one door: bring the problem.