The34group

What we do

E-commerce and platform builds.

The storefront is the business. We build commerce that loads fast, sells hard, and never holds you back.

What it is.

We build and re-platform e-commerce storefronts and the commerce platforms behind them, including headless and composable architectures. We take you off legacy systems that throttle growth and onto a modern stack you actually own. The result is a faster, more flexible foundation that your team can keep moving without waiting on anyone.

Why it matters now.

Commerce has split apart. Monolithic suites that bundle everything in one box are giving way to composable, API-first builds that let you change one piece without rebuilding the whole machine, and the analysts now treat that shift as the default direction of travel. Speed has become a hard revenue lever rather than a nicety, where a tenth of a second decides whether a cart converts or a customer leaves. A platform that drags on every release, every page, and every checkout is not a technical debt problem. It is a growth ceiling.

70%
of organizations to be mandated onto composable DXP technology over monolithic suites by 2026, up from 50% in 2023 (2025)
Gartner, Magic Quadrant for Digital Experience Platforms (via MACH Alliance)
73%
of businesses now use headless website architecture, up from 64% in 2021 (2024)
WP Engine, The State of Headless 2024 (Censuswide survey of 1,015 IT and marketing professionals)
8.4%
lift in retail conversion rate from a 0.1 second mobile site speed improvement (2020)
Google, Deloitte and 55, Milliseconds Make Millions (web.dev)
9.2%
higher average order value from the same 0.1 second speed improvement in retail (2020)
Google, Deloitte and 55, Milliseconds Make Millions (web.dev)

The market, not us. Independent figures, linked to source.

How we do it.

We start by finding the real problem, which is rarely the one in the brief, then we name the smallest build that moves the number that matters. A dedicated build team does the heavy build, with operators leading the work end to end rather than handing it off. We stay until it works in production, under real traffic, not until the demo looks good.

The proof we bring.

We re-platformed a global brand's storefront under crisis conditions onto a modern headless stack, moving hundreds of pages while holding a high accessibility bar. We stabilized it in months, not the years a rebuild of that scale usually takes. Operators led; a dedicated build team carried the heavy build. The full record is on the proof page.

FAQ

Questions, answered straight.

Do we have to go fully headless or composable?

No. Headless and composable are tools, not a religion. We recommend them when the flexibility and speed pay for the added complexity, and we say so plainly when a simpler, more integrated build will serve you better and cost you less to run.

Can you re-platform without freezing the business or breaking trading?

Yes. We have moved a storefront of hundreds of pages off a failing platform under crisis pressure and kept it standing. We migrate in stages, protect what is already converting, and we stay on it until it is stable under real traffic.

See the full picture: everything we do, across the Northeast corridor.

Have this problem?

No deck, no gate. Bring it to a working session with the operators who would own it.

Start a conversation office@the34group.com