The34group

United States · New York

E-commerce and platform builds in New York.

Commerce platforms built to ship, including headless re-platforming. We work with New York clients across the Northeast corridor, and we build and ship it, we do not just advise on it.

What it is.

Product and e-commerce platforms, headless re-platforming, and the run and reliability behind them, built by operators with an AI-accelerated team.

Why New York, specifically.

New York is the capital of the direct-to-consumer brand, from Manhattan luxury selling direct to Brooklyn startups built on social commerce. The commerce platform underneath has to ship as fast as the city expects and scale when a brand breaks out.

300+
e-commerce startups now based in New York City, one of the fastest-growing subsectors of the city's retail economy (2024).
NYC Economic Development Corporation, Retail
$2,000/sf
Upper Fifth Avenue retail rent, among the most expensive on earth (2025).
Cushman & Wakefield

The New York market.

New York is the flagship-retail capital and the most competitive, highest-cost market in the corridor, from Fifth Avenue and SoHo to Brooklyn's DTC scene. Demand is anchored by millions of residents and daytime workers, not mainly tourists.

Congestion pricing and a high wage floor. Manhattan congestion pricing and a $17 minimum wage reshape footfall, delivery cost and labor margins, rewarding transit-adjacent stores, tighter scheduling and a sharp read on which corridors justify flagship spend. MTA

The proof we bring.

Re-platformed a global brand's storefront under crisis onto a modern headless stack: hundreds of pages, high accessibility, stabilized. The full record is on the proof page.

FAQ

Questions, answered straight.

We are a New York DTC brand outgrowing our current stack. Can you re-platform without breaking trading?

Yes, The 34 Group builds and re-platforms commerce, including headless, with operators leading and an AI-accelerated build team behind them. In a market where billions are flowing to brands with proven economics, the platform cannot be the thing that caps growth, so we move you onto a modern, fast stack while you keep selling.

Who does e-commerce and platform builds in New York?

The 34 Group does, with a US team that serves New York and the rest of the Northeast corridor. We build and re-platform commerce, including headless, with operators leading and an AI-accelerated build team behind them.

Do you only do e-commerce and platform builds in New York?

The 34 Group does more than e-commerce and platform builds in New York: we run the rest of our work, from transformation to AI search, for the same clients across the corridor.

More for New York: see New York in full, or the whole Northeast corridor. Or see E-commerce and platform builds across every market.

Need e-commerce and platform builds in New York?

No deck, no gate. Bring your real problem to a working session with the operators who would own it.

Start a conversation office@the34group.com