The34group

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Nike: commerce that paid back 17 times over.

We built and scaled a commerce and booking platform across 100+ Nike stores on three continents, then pioneered AI conversational commerce on top of it. Built, not advised. Adopted, not just launched.

Get this for your business Reference available under NDA

The problem.

Demand was there, but the stores had no reliable way to convert it without crowding the floor, and the ad-hoc tools that existed did not scale across markets. Nike needed a commerce layer that worked the same in EMEA, the Americas and Asia, and that store teams would actually use.

What we built.

A commerce and booking platform deployed across 100+ stores on three continents, with market-specific roadmaps and the compliance to match. Then, on top of it, AI conversational commerce on WhatsApp: reservation to purchase in the channel the customer already lives in, with store staff in the loop. We did not hand over a deck. We shipped, rolled out, and stayed until store teams adopted it.

The result.

1700%
return on the commerce platform, across 100+ stores and three continents
80%
conversion on AI conversational commerce, scaled to 100k+ users

A platform that paid for itself many times over, and a first credible use of AI inside the commercial customer journey. This is the kind of build we now open with a scoped first step, so you can see the shape of it before you commit.

Want the same, with the names and the detail?

We will walk you through exactly what we did, and provide a reference under NDA. Then we will tell you straight whether we can do it for you.